Tony Berry
Strategic Communications Leader
774-317-0422
Email:
Address:
Worcester, MA 01606
Birthday:
October 29
Phone:
Hello! I'm Tony Berry
Enhancing visibility and fostering meaningful impact through over 30 years of strategic communications expertise, combined with dedicated mentorship and visionary leadership.
I am available for consulting engagements in strategic communications, offering deep expertise in communications planning, media relations, executive training, and stakeholder engagement. My work spans healthcare, technology, and mission-driven sectors, with a focus on ethical counsel and crisis communication strategy. Whether you’re navigating a high-stakes moment or building a proactive communications framework, I provide tailored guidance that aligns with your values and elevates your impact. Consulting services are available at $150/hour or through a monthly retainer of $5,000.
BIOGRAPHY
Tony Berry is a strategic communications leader with more than thirty years of experience shaping public narratives for complex, mission‑driven organizations. He began his career as a public affairs specialist in the United States Army, where six years of service laid the foundation for his disciplined, audience‑centered approach to communication. After transitioning to the civilian sector, Tony partnered with for‑profit companies, nonprofits, and government agencies, helping each strengthen their public reputation and earn meaningful media visibility.
His career includes serving as press secretary to a United States senator and as senior vice president at a biotech communications agency, where he advised executives navigating high‑stakes issues and emerging technologies. He later served as senior director of media relations for UMass Memorial Health, one of Massachusetts’ largest healthcare systems, leading external communications and guiding the organization through high‑pressure, high‑impact moments.
Tony's work has been recognized across the industry, earning multiple awards for excellence in crisis communications, including three national honors, the PR Daily CEO “Grace Under Pressure” Award in 2020, several Publicity Club of New England Bell Ringer Awards, and PRSA’s Big Apple and Silver Mercury Awards.
With deep experience across sectors and a track record of elevating organizational voice, Tony brings a blend of strategic insight, creative problem‑solving, and steady leadership that makes him a trusted advisor and respected figure in the communications field.
SKILLS
Media Relations
Copywriting and Blogging
Change Management
Public Relations
Spokesperson
Crisis Communications
AWARDS
2020 Ragan’s Crisis Communications
2016 NESHCO Lamplighter Crisis Communications Award for Media Relations.
Big Apple Award Winner for best public service campaign for government, association, or nonprofit and Nonprofit PR Award for Media Relations.
Recipient of Silver Mercury Award, Bell Ringer Award, and Gold Mercury Award.